Link Building

Deliver the right combination you need to get top rankings

Why are links so important?

Link popularity is one of the most important factors search engines use in determining where you will rank in the search engine results (SERPs) for your keywords and phrases, as it helps them to determine how important or popular your site is and what its reputation is. In essence, the search engines are saying "we're going to give top ranking to pages that have important and relevant sites linking to them."

What is link building? Link Building is the process of finding related/relevant websites and receiving a link from them to you. Natural linking occurs when a site has good content that others will link to without being asked. But to get these links, people have to know about you. It is a catch 22. Building links has become pretty sophisticated over the last couple of years. Today you need a mixture of links from many sources including articles, press releases, social media, directories and others.

How many links do you need to have? It depends on the individual keyword or phrase you are targeting, how the links are structured and your competition. The search engines look at inbound links as a popularity contest but more importantly, they are looking at the quality of the pages that are linking to you and the "anchor text" - the "clickable link" and what it says about the page that it links to. The key to linking is to have the right anchor text on a link that points to a page that has content using the same keyword phrase.

Link Building - an ongoing commitment. Linking is critical not only with your search engine placement, but also because it helps stabilize you positions in the search engines and delivers traffic directly from the sites that link to you. However linking is not a once and you are done process. Generating new links is an ongoing process. Remember someone is always to trying to pass you in the search engines and if you stop getting new links you are probably signalling to the search engines that your site is getting stale.

Successfully implementing several link building strategies either through your efforts or through Webhead Interactive will deliver the right combination you need to get top rankings on Google and the other search engines as well.

Contact Webhead Interactive today for a free analysis of your website link building needs today.